So if you've been listening to a radio or watching a TV for even just a few minutes recently you'll have come across Vodafone's new ad for the Blackberry Smartphone. It's impossible to avoid it as it's being played non-stop. I haven't seen any posters or press ads for it, which I'm honestly quite thankful for. The bombardment from radio and TV are just about bearable.
I just don't get the ad. What's the point of it? Obviously I understand the message that the Blackberry is more than just a business phone, it's got something for everybody, so everyone can be a blackberry boy (I guess it's tough luck if you happen to be a girl and fancy owning a Blackberry). I think it seems like the creators of the ad thought that they were being clever and creating a jingle that would be different to other ad jingles, almost like they were making fun of ad jingles. Well if that was the intention then I think they've failed. Of course I could be wrong. Maybe they decided to shamelessly use a jingle to promote their new offering. If that was the intention then fair enough, but they've ended up with a lousy ad either way (in my humble opinion, of course).
Regardless of my opinion the ad seems to be very popular. It's creating quite a lot of discussion online and I've lost count of the number of times people have asked me "Have you seen that Blackberry Boys ad?" So I guess the people at Vodafone and Ogilvy and Mather Mumbai will be happy.
Anyway, here's the ad. What do you think?
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