Busy and difficult as this semester has been, and boy has it been busy at times, it has, for the most part, been quite fun. We're actually getting to work on campaigns right now. We're doing what we came here to do - write and devise ad campaigns. No more long evenings in the library reading article after article on the benefits of IMC, or late nights at home writing essays on whether sales promotions are a strategic or a tactical tool. Everything we're doing now us purely practical based. And that's the way I like it. Sure, I've gotten bad feedback on an ad of which I was truly proud. And of course there have been times when I've felt like tearing my eyeballs out just to avoid having to stare at that blindingly white page that just won't go away. But that's all part of the learning process.
But that's all about to change. Today I had my first meeting with my thesis supervisor. I can feel all those academic articles creeping up behind me, just waiting to pounce and wrestle me to the ground. Over the past month or two I've become so used to college life without the essay writing and the article reading that I almost dread the thought of having to get back into it. But I guess it must be done.
On the plus side I'm researching a topic I really enjoy -viral advertising (although while we're on the topic I have to say that I disagree with the terminology used to describe this kind of advertising - a viral is not something you can plan. A viral happens spontaneously and unexpectedly. Viral advertising is neither spontaneous nor unexpected. But perhaps that's just semantics). I think I'm going to get on well with my supervisor too (even if I have to trek all the way out to Sandyford to see him). He's not an academic, he runs his own communications company, so his attitude towards the whole process is quite different than someone who works in a university. I think this will really suit me but I'm also a bit worried that he might be too laid back. Sometimes I need someone who's going to give me definite deadlines and make me stick to them, otherwise I just get lazy and put stuff off as long as possible.
I guess it's good just to be started on the thesis anyway, the longer I put it off the more work I was leaving myself to do later on. Let's just wait and see how it all goes.
Anyway, time for an interesting ad. I found this one online a few days ago. It's a really clever ambient piece for Frontline Flea & Tick Spray. It's from Saatchi & Saatchi, Jakarta and I think it was done in 2009.
Ambient advertising can be so impressive and there are some great examples out there. I'm trying to come up with some for a campaign I'm working on in college and it can be so difficult. It's so hard to come up with something that's genuinely interesting and engaging. For now I'll just enjoy this one:
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