We're always hearing that digital is the way forward and that the future of the advertising industry lies in digital, almost to the point that other media are beginning their slow trudge towards oblivion. Of course that last bit is an exaggeration but what the hell do people mean when they say 'You have to do digital'? I'm not sure most people know what they mean and certainly for me, as a student, trying to get my head around the whole digital thing is proving more than a little difficult.
Clearly I'm no expert, and most of the time I really haven't a clue what I'm talking about, but I do know that 'going digital' is about far more than creating a branded Facebook profile and Twitter account(although they certainly can be beneficial and productive activities) or getting people to tag themselves in photos featuring your brand. It's about coming up with new, unique, clever and creative ideas like this one:
This really blew me away. It's so simple but it illustrates the selling points of the car perfectly. It's also quirky enough to grab people's attention and it shows that the traditional media aren't as terminally ill as originally diagnosed. Bravo Volkswagen.
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