Don't have time to write a longer post right now as I'm in the middle of a mindblowingly awesome campaign to advertise IKEA's most recent catalogue but I just saw this over on the Creative Criminals blog (which is a great blog that I highly recommend checking out if you don't know it already) and I had to post it here.
It's a pretty straightforward idea but I just think it's really cleverly written.
Enjoy
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