This ad for the wind energy company Epuron is a few years old now so it's quite likely most people with an interest in advertising have already seen it. If you haven't then prepare to be rather impressed. It's one of those really simple ideas that just works. There's nothing flash or fancy about it. It's just a brilliantly written character which has been casted perfectly. It's got great pace and is shot beautifully. For me, still being an advertising student, it's a good example of how to use a simple idea effectively and not try and blow it out of the park by pushing it's creative boundaries.
It was created by the Nordpol+ agency in Hamburg and won the Golden Lion at Cannes in 2007. Quite deservedly so in my opinion.
Enjoy!
No comments:
Post a Comment