I was shown this in college earlier today and I've since seen it on a few blogs, where it's making quite an impact. It's not hard to see why.
What an ad, almost leaves you speechless. A combination of exquisite copy and an astonishingly good young actor, it's pretty rare to see child abuse tackled in such a head-on and in-your-face manner. Hats off to Ogilvy here in Dublin who created it. You can be damn sure that this will get a lot of attention over the next days and weeks and will definitely get people talking. I'd expect a similar reaction to a lot of the road safety ads I was discussing previously. I doubt that was the reaction that Ogilvy or the ISPCC were looking for but it could work out quite well for them. Hopefully it will encourage people to donate to such a worthy cause.
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