IKEA Goodies

Seeing as IKEA was recently named as Advertiser of the Year at Cannes I decided I'd drag myself away from tweaking my portfolio in preparation for Portfolio Night 9 in two days time to root out a few of my favourite IKEA ads. There are an awful lot of great ones to choose from as in general IKEA have produced some outstanding advertising over the years. This could turn in to a very long post so for the sake of brevity I've limited myself to three ads and only allowed myself to choose one from any given medium - no easy task.

First up is this brilliant ambient piece from Frankfurt in Germany:


When it comes to TV it's so hard to choose. I went for their recent 'Kitchen Party' ad. The music is as if it were written for the ad (although it wasn't) and the design of the set is simply brilliant. I could just as easily have gone for the ad directed by Spike Jonze or the Cats commercial either.



And lastly I like this press ad, also from Germany. It's nothing astounding or groundbreaking, just a funny idea, well executed to make a simple point.


In college recently we worked on a brief for IKEA and some of the work was pretty outstanding, even compared to some of the stuff above (I'm not talking about my own campaign here, but some of my classmates') so if any IKEA bigwigs happen to randomly fall across this site then you could do a whole lot worse than drop over to www.adgrad.ie (our shiny new class website) and check out some of the burgeoning talent we have among our ranks.

Right, that's it, time to get back to this blasted portfolio. Wish me and my fellow adgraders luck for Thursday night.