Welcome. Greetings. Fáilte. Wilkommen.

Hello and greetings one and all. How did you get here? I hope you didn't hurt yourself along the way and that the dogs didn't bother you on the way in. It's good to see you anyway, you look a thousand times better than the last time I saw you.

Anyway this is just a wee blog from a wannabe copywriter. What you'll get here is basically some random thoughts from an advertising student as I discover what this weird industry is all about and how it works. Hopefully you can follow me as I develop from a green and naive little student into copywriter extraodinaire who goes on to take the Irish advertising scene (we'll leave the international scene for the moment) by storm, revolutionising the very fabric of language itself. Or not.

For reasons unknown even to myself I'm gonna kick this whole thing off with a spectacularly impressive video which one of my fellow students showed in class today. It's not an ad but a music video brimming with visual delight. If you're familiar with the US band OK Go then you'll know that they pride themselves on their quirky and unusual videos (the fact that the music ain't half bad seems to be a mere bonus). I've seen a lot of their stuff but until today I hadn't seen this beauty. Enjoy and please do come back for more. I promise there'll be ads next time!