Skittles Touch

OK so I currently use Google Chrome and it appears that at least in this browser my last post shows up rather strangely. Maybe it's just a Chrome issue or perhaps it's happening in all browsers. Either way I'll see if I can correct it this time! It probably doesn't matter anyway, chances are no-one actually saw the post or this blog, hopefully that'll change in time.

So today I wanted to share a great little ad that I found recently. It's not new, it was made in 2007 as far as I know by TBWA/Chiat/Day in Los Angeles. It's a funny ad for skittles. Now I usually don't really like skittles (they make my tongue itchy - anyone agree?) but this ad always seems to give me skittles cravings. I think that's more down to the colours than the ad itself though.

It's only a tiny detail but I love how every time this guy touches something and turns it to skittles for a fraction of a second you can see that the skittles are perfectly formed in the shape of what he has touched. Like I said, only a tiny detail, but it would have been so easy to replace the stapler or phone with a pile of skittles that falls and not bother shaping them so carefully. I don't think it would have made a difference to the ad, but I love that they bothered to actually do it.

Skittles actually seem to enjoy making slightly crazy and unexpected ads. If you give them a quick Google or search in Youtube you'll find quite a few strange ones, particularly the Russian ones, I've no idea why.

Anyway, enjoy the ad (hope it displays properly this time). If I ever meet this guy I think I'll shake his hand and see what happens.