This seems to be getting quite a lot of attention online in the past few days. According to Copyranter (an angry and bitter copywriter from NYC, he keeps a great blog) it's due to be released in Japan later this year.
Maybe I'm just being fussy but as an ad I don't think I like it. As a piece of art or as a performance I love it - that's assuming the makers aren't lying when they say they didn't use any artificial music in it. I can't quite explain why I dislike it as an ad but like it otherwise, I guess I'm just weird like that.
While I'm here I'd be curious to see what people think of Heineken's April Fools' Day prank. I know the video takes it as a light-hearted joke and some of the 'victims' certainly see the funny side of it, but I wonder is it taking things a step too far. If someone did this to my bike (I don't actually own a bike but let's ignore that for the moment) I'd be pretty pissed with someone who stole my basket and forced me to become a mobile ad for their brand. Maybe they bought them over with a few bottles of Heineken once they'd gotten their reaction on camera - if that were the case then my anger would probably be quenched a little. I'd still want my own basket back though.
What do you think of it? Am I just being a killjoy?
As a little aside I've just bought my ticket for Portfolio Night 9 in Dublin in May and I'm really looking forward to it - although I'm nervous too. I've written here before about the daunting task of trying to find a job once my masters finishes and it's great to see initiatives like this which give young creatives a helping hand. Fair play to Ogilvy for hosting it and to all the other agencies who have gotten involved. It also sets a good deadline by which a portfolio has to be ready to rock - it's always good to have deadlines. Now, to get making that portfolio as creative as a Renaissance painter.
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